Martinizing Dry Cleaning (previously known as One Hour Martinizing) - A few years ago Martinizing was completely reshaped making it the upscale dry cleaning industry leader. It is the leader in environmentally friendly safety, customer service and unparalleled quality. White collar, upper income clients find the highest quality and finest service in attractive upscale stores. Customers immediately see, feel and experience the Martinizing difference when they step into one of the fashionably decorated lobbies. A Martinizing franchise is for those who want to maximize their potential and minimize their risk.